Predictable growth. Controlled acquisition. Built to scale.
We build acquisition machines for iGaming
Paid acquisition systems designed for operators who want growth without breaking their economics.
Most operators can buy traffic. Very few can scale it without losing control.
Most iGaming growth breaks at scale.
At low volume, acquisition often looks healthy. CPAs are stable. Channels respond. Budgets grow. The problem starts when scale is applied. Suddenly:
- CPAs become volatile
- Winning creatives stop working
- Attribution can’t explain performance changes
- Decisions turn reactive
Growth doesn’t fail because demand disappears. It fails because there is no system behind it.
The problem is not traffic.
It’s the lack of a system.
Most operators try to fix scaling issues by switching channels, creatives or agencies.
But scale doesn’t break at the campaign level.
It breaks at the structural level.
Without acquisition logic, tracking clarity and testing discipline, growth becomes guesswork, no matter how much traffic you buy.
FabricaX is not an agency. It’s a factory.
Agencies execute campaigns. Factories design systems.
FabricaX builds acquisition architectures that can be tested, measured, and scaled without dependence on individual talent or luck.
INPUT
We start from real constraints:
- Available Budget
- Regulatory Environment
- Market Maturity
- Offer Structure
Acquisition systems fail when these inputs are ignored or oversimplified. We don’t scale ideas. We scale validated conditions.
PROCESS
This is where most operators struggle. We implement:
- Clear Tracking
- Attribuition Foundations
- Structure Testing Frameworks for Channels and Creatives
- Acquisition Logic
Without this layer, scaling is guesswork, no matter how good the traffic looks.
OUTPUT
The goal is not clicks or installs. The output of our system is:
- Channels that behave predictably under budget pressure
- Players acquired with known acquisition dynamics
- Growth that can be increased or paused intentionally
Control is the real outcome.
We don’t run ads.
We engineer how acquisition operates inside your business.
No isolated campaigns.
No one-off wins.
Only structured acquisition systems designed to sustain scale where results are produced by repeatable process, not by hacks, intuition, or temporary creative spikes.
What we build.
Paid Acquisition Systems
We design paid media architectures for Google Search and Paid Social that are built to scale, not to test random hypotheses. This includes: Intent-based structuring Market segmentation Budget isolation to prevent cross-contamination Campaigns are a component. The system is the product.
Tracking & Attribuition Architecture
Scaling without reliable attribution creates false confidence. We implement tracking foundations that allow operators to understand: Where acquisition truly comes from How performance behaves at higher volumes When a channel is actually working — and when it is not This is not about perfect data. It’s about actionable clarity.
Creative Testing Frameworks
Creatives are treated as learning instruments, not marketing assets. Our frameworks are designed to: Test messages under volume Identify fatigue patterns early Maintain compliance without killing performance Winning creatives are identified through structure, not taste.
Scale & Optimization
Scaling is a decision, not a reflex. We expand budgets only when: Signals are stable Tracking supports the decision The system has absorbed previous growth This prevents the common cycle of over-scaling followed by collapse.
Who this is for.
FabricaX works with operators who already have traction and understand that growth requires structure. These teams are willing to: Invest in paid acquisition seriously Respect process and data Optimize for long-term scalability, not short-term spikes
- iGaming operators with €20k+ monthly paid media budget
- Brands looking to reduce affiliate dependency
- Teams that value process over shortcuts
Who this is not for.
If acquisition is treated as a gamble, FabricaX is not the right partner. We do not work with: Operators testing with symbolic budgets Teams looking for guaranteed ROI Businesses unwilling to change how acquisition decisions are made
- “Let’s test with €1k”
- Short-term gamblers
- Operators looking for guaranteed ROI
Our approach.
1. Diagnose
We analyze where acquisition currently breaks: channel behavior, CPA volatility, tracking limitations and creative performance.
2. Build
We design the acquisition architecture, tracking layer and testing framework aligned with your market and constraints.
3. Validate
Channels and creatives are tested until performance signals stabilize under increasing pressure.
4. Scale
Only validated systems are scaled. Growth is increased deliberately, not emotionally.
PREDICTABLE USER ACQUISITION. CONTROLLED CAC. SCALABLE SYSTEM
Scale only works when the system is ready